1/4 Inch Hole or 1/4 Inch Drill?
I came across 2 articles this week on selling with features and benefits instead of outcomes and results. They used the same exact illustration: “Each and every year, millions of 1⁄4-inch drill bits are sold, yet nobody buying any one of these 1⁄4-inch drill bits actually wants a 1⁄4-inch drill bit. Then, why do they […]