The other night, my wife and I were flipping through the tv channels looking for something to watch. With it being summer time, reruns were on and the KC Royals weren’t playing.
We ended up watching “A Few Good Men”. I can’t recall the number of times I’ve seen that movie or parts of it. It’s a great movie with memorable lines.
(You can’t handle the truth!)
I know I’m stating the obvious here but the more you see a movie, read a book or article, etc, the easier it is to recall things.
I know a ton of lines in that movie because I’ve seen it so many times.
How does this apply to sales? The more often you read sales books, articles, and videos, the easier it is to recall these things when in a sales situation.
Rather than the information being faint and fuzzy, it’s more often fresh and clear.
The more you view something, the easier it is to recall.
We wouldn’t want our dentist or doctor not to keep their skills sharp on the latest tactics and techniques. We sales professionals should hold ourselves to the same standards.