And Another Lead Generation / Corporate Gifting Idea

Happy summer everyone!

Today is the last day of June! 6 very long months down! 6 more to go! Cheers to the rest of the year. I’m hoping things get smoother!

No worries, I won’t be talking about the global pandemic. Or protests either.

A few years ago, my wife visited her parents and came back with a bottle of red wine. I am not a red wine drinker so I was very indifferent. She kept raving about how wonderful this “Middle Jane” red wine was but she couldn’t find it anywhere.

So as a surprise for her, I scoured the Internet and local liquor stores looking for it. No local store in Kansas City carried it but I finally found out the source.

Scout & Cellar is a direct sales company that sells clean crafted wine directly to consumers. They use reps similar to other MLM companies out there BUT I like this firm because they sell a product that people use frequently and need to reorder. Especially with the recent pandemic.

I spoke with a gal I knew was a rep, signed up under her, and have been giving bottles of wine to friends and family AND sending bottles of wine and gift sets to current clients.

No worries, I email my clients beforehand and ask a very simple question: “Red, White, or Blush?”

This also helps to make sure I don’t offend anyone who isn’t a wine drinker without any awkwardness.

With clients, prospects, friends, and family going unchartered territory the past few months, here’s a not expensive way to make yourself memorable and stand out.

John Rulin wrote THE book on corporate gifting titled ” Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” and I encourage you to read it.

He didn’t give me the idea of sending wine to clients but his book triggered the idea.

Happy early 4th of July everyone!

I’m Ray Ruecker with Connect 5000.

(Photo by Justin Aikin)

 

Happy Memorial Day 2020!

Hey everyone!

Ray Ruecker with Connect 5000.

Seems like 47 years ago we began lockdown/quarantine/shelter-in-place. Yet it was only 2 months ago.

Where I live, the Kansas City metro, things are opening up gradually and we are returning to the “new” normal.

We’ve eaten out a few times and I also got a new haircut after shaving it myself since mid-March.

Again, I hope you all are holding up okay and hope the worst is behind us.

Cheers and a toast to honoring all the men and women who died while serving in the U.S. military.

(Photo by Daniel Foster)

Happy Spring! (Sort of.)

Hey everyone!

I hope you and your family are holding up okay in this bizarre, unprecedented, and uncertain season of life we’re ALL experiencing.

I unfortunately don’t have anything profound to say that hasn’t been said already.

2 quick quotes that come to mind:

“We have nothing to fear but fear itself.” – Franklin D. Roosevelt (No worries, I’m not taking the virus lightly!)

“If you’re going through hell, keep going.” – Winston Churchill

Connect 5000 had corporate office space for 4 years and a while back, I made the decision for shut down the office and have everyone work from home since I had maybe 2 total visitors swing by my office. (Several clients aren’t located in Kansas City.)

So working from home hasn’t had any major impact on the company.

BUT, with school cancelled the remainder of the year, it’s been a challenge working from home with my 2 kids and wife here all day instead of being in school. Small inconvenience comparatively speaking.

Unfortunately, us small business owners have companies to run during this virus outbreak and we all have  a sense of urgency with a recession looming in the background.

We all have sales calls to make and clients to convert.

Prospects in good times were hard enough to connect with and now, our jobs are even tougher.  My advice is when you reach out to prospects is to acknowledge the obvious, BUT get back on track and get right to the point of helping your prospects.

Creative Lead Generation Idea: A CEO of a managed services provider in Atlanta, Georgia, gave me this morning:

Send your prospect a bottle of aspirin asking, “Is your technology (Or insert something else) causing you headaches?”

I love it! Short, sweet and to the point! When was the last time you received a bottle of aspirin in the mail?

Hang in there folks!

I’m Ray Ruecker with Connect 5000 and hoping for a quick end to this virus.

 

 

A Very Belated Super Bowl Hangover Post

Happy late February everyone!

As you may or may not know, the Kansas City Chiefs won the Super Bowl for the first time in 50 years!

Disclaimer: I’m an avid Denver Broncos fan BUT a big fan of Head Coach Andy Reid and their quarterback Patrick Mahomes.

According to CBS Sports, the Chiefs were the FIRST team to trail by 10+ plus points in ALL 3 postseason games and come back and win each games

The city was electric and energetic and great to see the town painted red.

I won’t bore you to death will all the game details but in the Chief’s first playoff game at home, they were down 24-0 in the FIRST quarter and came back and won! What a comeback. Lots of teams would have given up and gone home.

What was their secret formula?

My answer is this: Grit. Persistence. Perseverance. Determination.

(I know, not very sexy or glamorous answers, but I think it’s part of why they won.)

How does this relate to lead generation, business development, or sales?

Too often we look for quick, easy and instant answers, formulas and quick fixes.

More often than not, it doesn’t exist. Sometimes we have to grind it out, day by day, whether we feel like it or not, no matter how far behind the score is.

Can you relate?

I’m Ray Ruecker with Connect 5000. Congrats Chiefs on your championship year!

Another Sales Weapon To Add To Your Arsenal

Happy 2020 everyone!

I can’t believe half of January is already gone! Where does time fly?

Last July I was in Hawaii for a family reunion and met up with a Sales VP who was a past client of mine. She told me about BombBomb, a video service. I looked it up and put it in the “Save for later” ideas.

She joked that she was waiting for the FBI to show up at her condo any minute.

Then later in the fall, I heard about BombBomb through Vanessa Edwards because I subscribe to her newsletter.

So in December 2019, I filled out the contact form to request a demo, took a tour, got my questions answered and signed up for one year.

As I’ve mentioned in the past, it’s really hard to get prospect’s attention because they are busy and bombarded all day long.

AND, lots of companies have done away with work desk phones and the ONLY way to catch executives is via email or if you have their cell phone, which they don’t tend to give out easily.

BombBomb is a video marketing service you can use from your desktop and very user friendly. Their website is www.bombbomb.com.

(No worries, I don’t get a penny for referring you to them!)

You can send quick, personal videos to prospects using your work Outlook email or through their online platform.

Voicemails can be impersonal, boring and easily deleted.

Bombbomb gives you a chance to stand out when leave a message, maybe even the same exact voicemail you’d leave a prospect, BUT the prospect can now see you and it gives you a chance to be memorable and let them know that you’re a down to earth individual who wants to connect and communicate versus some anonymous stranger trying to get your attention.

The company has plenty of resources, tips and secrets to get you going. Don’t worry about your videos trying to be slick, professional and perfect. Aim instead for authenticity and just being real.

Let me know how results are working for you if you sign up!

I’m Ray Ruecker with Connect 5000!