I finished Mike Michalowicz’s book, The Pumpkin Plan” on my Nook last night.
Brunt, brash, sarcastic, a little profane at times but straight to the point.
If you own your own business or thinking about it, read this book.
I got several things out of it but here’s the main thing:
Don’t be all things to all people. Specialize, don’t generalize. Don’t offer too many services. Focus on a few.
Here at Connect 5000, we offer 2 main services:
1. We generate qualified sales meetings / appointments for software, technology, and consulting companies nationwide. Getting in the door is the challenge. Once reps are inside the door, they seem to do fine. Companies hire us to get them inside the door and get out of the way.
2. If your team struggles getting key meetings with decision makers and hiring an outside firm sounds unappealing, we offer customized training workshops on how to effectively prospect and engage to get inside companies.
That’s it: Setting sales appointments for you or teaching you how to set them yourself.
How about you? Can you clearly define your main service offerings? Are there too many?
Focus on your main strengths and grow your company and profit handsomely!
If you struggle defining your services, I encourage you to read the book.
I’m Ray Ruecker with Connect 5000 and I approved this book review.