Machine Guns, Shot Guns, and Prospecting

Last week I did some heavy sales and marketing for Connect 5000. My employees and I play a dual role: filling our client’s sales pipelines as well as our internal one. We know that clients do not last forever. We always need to keep our pipeline full because the harsh reality is that clients leave you for a variety of reasons and it may not be your fault at all. Sometimes it is. Sometimes it isn’t.

For 3 days, I did some marketing activities and got zero positive responses. 3 days felt like an eternity. It isn’t. We all know that you have to plant a ton of sales seeds for the future. Some sprout up quickly. Others take months.

I felt a little discouraged due to my instant gratification nature and wanted results like NOW. Read more

3 Simple Prospecting Rules For Setting Sales Appointments

1. The goal of cold calling or sales prospecting is to secure a meeting or appointment. (It’s not to sell.)

2. The goal of leaving a voicemail is to get the prospect to return your call by arousing curiosity. (It’s not to sell.)

3. The goal of the sales meeting is to qualify the prospect to see if there’s an opportunity and to uncover pain and problems. (It’s to sell and solve problems!)

Keep it simple!

Oil Changes and Selling Steak Recipes to Vegeterians

At 10:00 am this morning I took my Honda CRV in to get my usual oil change at The Import Shop.  It’s a locally owned car repair shop owned by a mom and son and as a small business owner, I prefer to spend my money at other small businesses rather than the dealership right down the road. They provide a great service at a fair rate and I’ve been a customer for well over 7 years. I asked Harriet today if they worked on other import cars or just Honda’s. She said just Honda’s. At one point named their company “The Honda Import Shop” but Honda’s legal department asked them to change their name in a nicely written letter. Read more

Revenue Comes from Sales

“Connectors are people who link us up with the world. People with a special gift for bringing the world together.” – Malcolm Gladwell from his book, “The Tipping Point”

If you could only use one word to describe me, that would be me in a nutshell.

Connector.

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