I fell for it: Hook, Line, and Sinker!

I’m back from vacation! It was nice to break routine, get out of my schedule, and get out of my comfort zone a bit.

Hawaii is beautiful but probably not ideal to travel long flights with 2 young kiddos.

While I was in Hawaii, we hit a souvenir shop in Lihue. My father in law and sister in law were looking for clothing and I was people watching. There was jewelry as well being sold in part of the store.

I made the mistake of lingering at the jewelry area and a salesperson came up to me and said, “Would you like to grab a key and see if you can open the treasure chest and win a prize?”

There was a bowl of keys next to this mini treasure chest. Since I was waiting on others, I figured it wouldn’t hurt.

The key didn’t work but the woman gave me a consolation prize of a 40% off coupon if I used it today. She tried to sell some jewelry but I politely declined.

I’m in sales and love sales. I like interacting with other sales people.

This woman was smooth. My guard was down, she innocently asked if I’d like a chance to win a prize by selecting a random key to open a treasure chest for a prize. The next thing I know, she’s trying to sell me jewelry.

Guess what? I loved it! It was a stealth sales move and I fell for it. Almost.

So what is your hook to get your potential prospects to buy?

Is it in your face and obvious? Or subtle and smooth?

Be creative in getting potential prospects to start the buying process!

I’m Ray Ruecker with Connect 5000 and Happy June to you!

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