I have a confession to make.
I am bald.
BUT, I’m bald voluntarily. I started shaving my head in 2000 and am thankful I have a decently shaped head with no scars or nicks anywhere. I give credit to Bruce Willis who made being bald cool and in fashion.
Typically I get my head shaved every 10 days. I usually go to Great Clips and it cost between $5 – $14 depending on if I have a coupon or not. They serve the masses and Great Clips is not for everyone. My hairdresser, Carol, rocks and I request her every time I visit. She does excellent work and is a pro. After I get my head shaved, I go home and shower and get all the little hairs out and it’s highly convenient since it’s about 2 miles away. It’s very obvious who Great Clips targets as their customer.
Recently I received a complimentary hair cut coupon and decided to use it at The Gents Place in Leawood Town Center. I made an appointment and showed up. I get there, check in and the gal behind the desk offers me something to drink. Then she comes around and takes my jacket and puts in a locker and hands me the key. I finally get called to my hairdresser and as you may tell, this place caters to Leawood middle to upper class business men. It has a pool table and spa rooms and locker rooms and even a bar for members. Top notch and it definitely caters to a high end clientele.
I got my head shaved, massaged, rinsed, washed and completed with a hot towel service. I’ve never had that before and it felt great. Normal cost was $45 or so and I tipped my hairdresser and left.
So as a sales organization, who do you cater to? Who’s your ideal client?
Is it targeted towards anyone or do you have someone specific in mind?
Target everyone and you sell to nobody.
Is your product or service targeted to the masses out there like Great Clips?
Do you have someone specific in mind with a certain income level, profession, geography, or type of business?
Take a few minutes and reflect on your ideal client. Do you have several transactions with small dollar amounts or fewer transactions with higher dollar amounts.