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2.7 Seconds To Capture Someone’s Attention?

“According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete a message. These busy people sit with their finger on the delete button…” confirms Jill Konrath in The Ultimate Guide to Email Prospecting. Yikes! 2.7 seconds! That’s it? I guess I shouldn’t be surprised. I did some […]