Happy August everyone!
I came across this article recently: https://www.businessesgrow.com/2014/01/06/content-shock/
Some expert somewhere said that you should blog. So everyone and their brother started blogging.
Then content marketing became the next hottest trend. So everyone and their sister started developing marketing content.
Key takeaway verbatim from the article:
“Of course the volume of free content is exploding at a ridiculous rate. Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really.
However, our ability to consume that content (the demand) is finite. There are only so many hours in a day and even if we consume content while we eat, work and drive, there is a theoretical and inviolable limit to consumption, which we are now approaching.”
As the article goes on to say, companies with the deepest pockets (Apple, Facebook, etc.) will win in the long run.
I admit it: I don’t blog regularly because attention spans keep getting shorter and time is a valuable currency.
Just because you blog or publish content doesn’t mean it will get read.
Continue to be proactive, make one on one connections and personalize your reaching out. With the sheer amount of marketing content out there, don’t assume that if you publish it, that prospects will read it.