Happy December everyone!
There’s a Sales VP in town who I wanted to secure a meeting with. As with other prospects, he was very elusive and busy. I looked at his LinkedIn profile and noticed he was on the board of a non-profit organization here in town.
I checked out the non-profit and decided to make a donation for $100 in honor of the Sales VP.
After I received my email receipt from the non-profit, I forwarded it to him and asked if he was open to a conversation. He said yes and I got the ball rolling.
Two things this showed:
- The executive knew I did some research on him and I took the initiative to be creative and stand out from other companies trying to grab his attention.
- The money went towards a great cause.
Does it need to be $100? Absolutely not. Maybe the amount needs to be only $25.
Because Sales VP’s like him are constantly bombarded, here’s another creative example on how to get in the door of a targeted prospect.
Happy Holidays everyone!