I read an article recently by Jeremy Miller of Sticky Branding.
In his words verbatim straight from the article:
“Today, you can write a hundred articles and not generate a single lead. According to a research report by Moz, 50% of articles published have no likes, shares, comments, and probably no views.
Sure, it’s easy to say things like, “Good content rises to the top.” No, it doesn’t!
You can write brilliant articles that people should actually pay for, but that doesn’t mean anyone will be compelled to buy your services. Why? Because they don’t see them!”
Here’s the link to the article from Moz.
Takeaway: so are you wasting time, money and effort to generate content marketing that no one is reading or seeing?
Perhaps we should write less content and be more intentional at doing outbound outreach (AKA direct selling) to your ideal prospects. Just a thought.
I’m Ray Ruecker with Connect 5000.