In my previous post, I wrote on credibility.
Here’s an example of not so incredible:
My office is in Cloverleaf Office Park among several other companies. On the 1st floor of my building is a licensed counselor / therapist.
He’s a very nice guy in my short interactions with him but I ran into one of his ex-coworkers recently who works in the same building as well.
The guy is a marriage and relationship counselor, yet has been married and divorced twice.
Am I making a snap judgment here? Of course I am to get my point across. I don’t know why his 2 marriages didn’t work out and I’m sure there are 2 sides to every story.
The first thought that came to my mind was this: If I had marital issues, I probably wouldn’t go to him.
On the outside, he doesn’t seem credible. Am I being judgmental? Absolutely!
Same way with our sales prospects! When we interact with them, they are making quick judgments on our credibility.
As the old saying goes, you don’t get a 2nd chance to make a first impression.
When we approach prospects, they are evaluating us on how credible we are. Let’s not let them down.
I’m Ray Ruecker with Connect 5000! Happy selling and prospecting!