The answer is:
A. It depends.
B. Some of the time.
C. Yes, if you have something relevant to say that arouses curiosity.
D. All of the above.
Answer: D of course.
As a player and coach here at Connect 5000, I am responsible for ensuring that our internal sales pipeline is constantly full.
On Tuesday, April 17, I emailed the CEO of a $1.16B company based in Arkansas. It was a long shot but I had nothing to lose. I assume CEO’s of these types of companies are extremely busy people.
The next day, I received a response from him who copied the person I was to connect with.
I called the VP of Sales assistant and set up a sales appointment by phone and we spoke yesterday.
Here’s the reality: if I don’t reach out to potential clients, I have a 0% chance of success. If I do, the chances at least go to 1%.
I highly recommend sending a SHORT introductory email before picking up the phone to follow up to set up a sales meeting.
Jill Konrath has some great guidelines for email prospecting.
Here’s the link: http://www.slideshare.net/landmarkrecruiting/the-ultimate-guide-to-email-prospecting
It’s a quick read with some practical tips.
I’m Ray Ruecker with Connect 5000 and we help technology and consulting companies make meaningful introductions and profitable connections by setting up sales meetings on their behalf.