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Does Sales Prospecting Success Come Through Trial and Error?

I came across an article this morning on a book review. Here’s the link: http://www.fastcompany.com/3001086/failure-only-option-if-success-end-goal Key points verbatim: “Unfortunately, many of us don’t pursue the trial because we are fearful of making errors. ” “Jim Owens, former CEO of Caterpillar Inc., told us we actually learn more from our failures than we do from our […]