Don’t take “No” personally, you never “Know”

I work out at the gym 5 days week. Unfortunately I don’t eat healthy as consistently as I should and it neutralizes my workouts but such is life.

I see this gal in her 40’s who’s married with 2 kids working out quite a bit at the gym. She’s in shape and always seems to have a smile on her face. We exchange short conversations and pleasantries from time to time.

Last week I asked how her family was doing. She said her husband wasn’t doing too good. I asked if she meant physically or emotionally. She said both and told me that her husband was going through chemo treatments. I expressed my condolences and told her I’d be praying for him and the family.

How does this relate to sales and prospecting?

You never know what’s going on in your sales prospect’s lives. Both personally and professionally.

Professionally: Is the company merging with another one (Comcast)? Is the company going out of business (Radio Shack)? Did the prospect’s boss yell at them this morning? Was there a critical client issue that came up that day? Did they just lose a key person? Are they moving offices soon? Did they lose a big account that day?

Personally: Did a family member just pass away? Are they going through a divorce? Did they get in a car wreck recently? Did they wake up on the wrong side of the bed? Did their pet just pass away?

I could go on and on but I hope you catch my drift.

When you reach out to someone on the phone, you don’t know what they’re going through. Don’t take it personally if someone tells you “No” or “No interested” and hang up on you. Move on and try back another time.

Just like the gal from the gym, you never “know”, so don’t take “no” personally.

Happy Monday everyone!

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