I recently was referred to a VP of Sales for a technology company based in Iowa but had a local presence here in Kansas City.
There have been several clients I’ve never met in person before.
This was different. We chatted by phone, had lunch when he was in town and exchanged several emails and his name and signature were in his emails.
I placed a “K” instead of a “G” in his last name and emailed over the proposal.
He noticed it immediately just like I would if someone misspelled my name. He pointed it out and fairly asked if he should be concerned about my question to detail.
Ironically I’m really good with remembering names and spellings. I blew this time.
I apologized profusely and corrected it and he signed up to become a client.
2 takeaways which I know I’m stating the obvious:
1. Take extra time and proofread and double check every proposal that goes out.
2. When you make a mistake, apologize profusely and immediately.
Thankfully he was gracious enough to point it out and not let my mistake kill the deal.
No matter how long we’ve been in sales, it’s the little things that count and make the difference.