Answer: They should be long enough to cover the subject but short enough to keep it interesting and arouse curiosity.
(I read Michael Hyatt’s blog article this morning and stole this quote from him.)
When calling on sales prospect to set a meeting or appointment, should you leave a voicemail?
My opinion is yes. You have a 0% chance of getting a returned call if you don’t leave a message. Yeah, there’s a rare chance that someone will look at their caller id, see an unknown number, and call it back.
But executives are very frazzled and busy and if they get called by numerous sales reps a day, do you really think they want to walk right into a sales trap?
If you leave a voicemail, at least your chances of a returned call go up to 1%.
Keep your message short, sweet, and to the point and say something that arouses curiosity that they want to call you back and want to hear more!