Happy Post Labor Day to you all.
Summer is about gone. Fall is almost here. The NFL kicks off tonight! College football started last week.
I came across an article that may benefit you. Since I don’t have all the answers, this might be a good resource for you companies that are considering farming out the process of setting sales appointments for your sales reps.
Here’s the link:
Key points by Max Stinson for those of you who wanted the cliff notes:
“Cold calling, after all, is one of the most effective ways of generating leads. And without leads, well, you’re not going anywhere when it comes to closing sales.”
“Well, considering that you probably have a ton of competitors out there in the same industry, you’re really going to need a one-up against everyone else. But more than just an advantage, what you really need are appointments. ”
“What really drive sales are prospects. Without prospects, then you’re not going to have anyone to give your sales pitch to. And no matter how good of a salesperson you are, it ain’t worth anything if you have no one that’s willing to listen to your business proposal.”
“B2B telemarketing and cold calling may not be your prime choices for prospecting purposes: however it should be part of your arsenal. With a good team of professional telemarketers constantly making calls on behalf of your company, there’s no telling how many appointments you can get.”
I’d rather get a referral or introduction any day over having to make outbound sales prospecting calls. But unless your phone’s ringing constantly, you have to supplement your sales and marketing strategy with sales prospecting calls.
I’m Ray Ruecker with Connect 5000 and Happy Fall to you!